Workshops
Educating the sales team

Many organisations attempt to ensure their sales teams are familiar with the technology they are selling by running internal sessions delivered by solution owners. However these tend to focus on ensuring the sales team understand product features as opposed to business based advantages and benefits.

Accredit builds and delivers highly interactive half-day sessions focussed on helping the sales team understand:

• - What is driving the customer to buy - This focuses on the strategic, operational and technical issues that can be addressed by the solution
• - How the solution benefits the customer - Utilising scenarios, salespeople will need to identify what advantages and benefits the solution will deliver
• - Why the customer should buy from you - Experience shows that too often sales people position the value of the technology and not their company. This session builds on the scenario to ensure that salespeople can identify and deliver unique value proposition messages in support of their organisation.