Many sales organisations struggle to translate the message in marketing materials (brochures, adverts, etc.) into compelling and well structured conversations. Accredit can help by creating simple sales guides which show the flow of an "ideal" conversation helping the sales person uncover need, link the need to the value of the proposition (highlight benefits) and position the next step.

The sales guides are pictorial and can be used by inside sales (desk based) as the basis of an outbound campaign, or field sales as the basis of pre-meeting planning.

View an example sales guide.